STRATEGIC PLAN: 2022 – 2025

Friends of the St. Clair River hired Blackbird Consulting For Nonprofits in October 2021 with a grant from the Michigan Department of Environment, Great Lakes and Energy to guide our organization’s strategic planning process, and vision and mission statement writing. The Board of Directors approved the Strategic Plan in July 2022.


Download 2022-2025 Strategic Plan

This strategic plan builds on the environmental and recreational assets in St. Clair County, recognizes the areas for improvement, and realizes that there are new economic opportunities on which to capitalize. Maintaining the energy and partnership created through development of this plan will be critical to our ability to achieve each of the outlined actions.


2022 – 2025 Strategic Plan Pillars:


Strengthen board and staff capacity and expertise to sustain success.


Ensure adequate financial stability through resources that are diverse, allied and proactive.

Science Initiatives

Develop environmental science initiatives that lay the framework to deepen our work and advance our mission.


Strengthen current strategic partnerships and develop new community alliances with diverse organizations and businesses to advance sustainable communities, land conservation, and environmental remediation.


Develop robust marketing and communications to build awareness and increase brand recognition to acquire new donors, supporters, and volunteers and to elevate the conversation about conservation in a way that is easy for the community to digest and understand.